Before I looked into cruelty-free makeup I did not realize how many make up brands still use animal testing. Thousands of rabbits and other small animals are being tortured just for the sake of beauty and greed. Many companies are not cruelty-free because they have expanded to China where animal testing in makeup in required by law. Using animals to test these products is outdated and unnecessary because most of the ingredients in makeup have already been deemed safe for public use. Any new ingredients can be tested using alternative methods to insure the safety of the consumers. More and more people have decided to go cruelty free after becoming aware of the unnecessary torture that so many animals go through. You may be thinking "it's just makeup, I put it on myself and I'm fine." think again. most animal testing occurs at the ingredient level resulting in chemical burns, blindness, and eventually death of innocent animals.
I spent hours researching and creating this list of my favorite cruelty free makeup brands and their statements on animal testing so you don't have to. There are tons of sites and blogs that have lists of cruelty-free makeup that is just copied and pasted from unreliable and outdated sources, but I researched each one of these brands to find out which are really cruelty-free. While many makeup brands claim to not support animal testing, they still buy their ingredients from suppliers who still test on animals and it can be very difficult to find out how much animal testing your money is supporting if the company does not address these third party sources on their website. A good rule of thumb is if their statement says that they do not use animals in test except when required by law, then you know that they support animal testing. There are no laws in the US that regulate a company's use of the term "cruelty-free" so we have to trust the brand's statement on animal testing, knowing that if they were exposed to be lying, their company would suffer (ahem, avon) While some brands that have been cruelty free for years have expanded to China (Revlon, MAC, Bare Essentials) there is hope that animal testing will end soon. By spreading the word and boycotting the "bad" brands, you can make an impact on the future of animal testing.
Not only are these brands some of the best out there (cruelty-free or not) but they sell alternatives for nearly every product from the brands that test.
"We never use animal testing or any ingredients created from animals, such as stearic acid, tallow, lanolin, dairy or collagen. We've been eagerly searching for alternatives to carmine, our only remaining animal ingredient. Carmine is derived from the cochineal beetle, and used in some pink colors."
E.L.F. Cosmetics- v p
"We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients… We currently support HSUS and are partners with PETA in the Caring Consumer Project."
Hard Candy- p
"We do not, have not and will NEVER test on animals!"
Jane- p
"Jane Cosmetics is on the PETA’s cruelty free shopping guide and none of the products or ingredients have been tested on animals. Jane adheres to a very strict no animal testing policy."
"LUSH is firmly committed to a policy that not only inhibits testing our products and ingredients on animals, or engaging with third-party suppliers to do so on our behalf, but that also prohibits buying any ingredient from any supplier that tests any materials on any animals for any purpose."
"All of our products are cruelty-free, not tested on animals!"
Nars- (owned by Shisheido)
"NARS does not test on animals, nor do we have any other parties, such as suppliers, conduct any animal testing on our behalf...We are continually evaluating alternatives to animal-derived ingredients and have replaced many ingredients with vegetable derived substitutes. However, certain NARS products may contain animal derivatives, such as lanolin "
Physician's Formula- v p
"Physicians Formula Inc. does not conduct tests, or commission any outside facility to conduct tests that involve the use of animals. The safety of our products is determined using such alternate methods as "in-vitro" testing, human clinical evaluations and human use-trials under the supervision of a Board Certified Dermatologist."
"all of our products are cruelty-free and we are completely against harming any animals in any way for the production of our products. This stance on animal cruelty applies to our cosmetic products as well as our brushes. We also ensure our manufacturers and suppliers do not test on animals as we are extremely against it!" source
Stila-p
"Stila cares about animals… our products are cruelty free. stila never tests their products on animals."
"tart cosmetics is a cruelty-free cosmetics line. tarte makeup and skincare is never tested on animals."
"We are a cruelty free brand and do not test our products on animals nor do we work with companies that do. Also, our products are not sold in China." source
The Body Shop- LB p
"WE HAVE NEVER TESTED OUR PRODUCTS ON ANIMALS. SIMILARLY, WE INSIST THAT ALL OUR SUPPLIERS HAVE NOT TESTED THEIR INGREDIENTS ON ANIMALS FOR COSMETIC PURPOSES.
"Too Faced loves animals! Our products are totally cruelty-free. In fact, our brushes are made with the softest and gentlest teddy-bear hair."
"Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our finished products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our practices are certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free."
* I usually do not trust PETA because of all the sketchy/crazy things they do, but I have looked into some of these companies and this list seems pretty accurate.
The bad list
Bobbi Brown
Rimmel London
M.A.C.
Dior
Sally Hansen
Makeup Forever
Estee Lauder
Avon
Kiehls
Maybelline
Lancome
Max factor
Neutrogena
Olay
Revlon
Shishiedo
Shu Uemura
Cover Girl
L'Oreal
owns Maybelline, Kiehls, Lancome, YSL Beaute, Essie, and Shu Uemura
(L'Oreal has given $1.2 million to the Environmental Protection Agency to help develop chemical tests which do not involve using animals. L'oreal also claims that it be cruelty-free in 2013 in order to comply with the EU animal testing mandate.) source
Many personal care brands such as shampoo, lotion, and face cleanser still test on animals. Big names to avoid are Johnson&Johnson, Proctor and Gamble (P&G), and Unilever.
want more information?
Fighting Animal Testing (Lush)-
link
Say No to Cruel Cosmetics UK-
link
Cruelty-Free International-
link
Peta's list of "do test" and "don't test" companies-
link
Blogger veggie beauty's in-depth list of non animal tested brands and also non-makeup products-
link
Cosmetic Testing Facts-
link
Pledge to be cruelty-free with the humane society-
link
European Animal Testing facts-
link
RSPA information-
link